OLD HOUSE RESTORATION VIDEOS- The Beginning of Advertising

OLD HOUSE RESTORATION VIDEOS- The Beginning of Advertising

LISTERINE CIGARETTES

“Listerine will kill 200,000,000 germs in fifteen seconds. Smoke these cigarettes and avoid colds.”
~Tampa Tribune- November 8, 1930

With the harnessing of electricity & the implementation of mass production came consumerism. Wages were higher, even for the unskilled who could be taught to perform one function repetitively on an assembly line. Goods could be produced more rapidly & more cheaply than ever before. And then came credit on the installment plan so you could buy, buy, buy & pay tomorrow.

Keeping all this flowing was advertising.  With the inventions of the printing press, moving pictures & radio, large audiences could be reached, promoting the latest products with the latest flimflam. The inhabitants of our bungalows were deluged by advertising messages.

Here are some amusing videos which show various examples of the ad men pitch, way back when Madison Avenue was exploding in the 1920’s.

THE BEGINNING OF ADVERTISING

Advertising in the 1920’s (2:21)
Don Frasier
Getting a piece of your disposable income.

History Brief: Mass Production and Advertising in the 1920s (4:36)
Reading Through History
The birth of the middle class.

Advertising in the 1920’s (5:13)
Caiti Catania

Making your product appeal to the customer.

Historic 1920’s Cheerio Commercial (0:56)
Cass

“Cheerios for a hearty breakfast!”

EDISON ADVERTISING ” THE STENOGRAPHERS FRIEND ” / 1910 (7:46)
THEVICTROLAGUY

A silent commercial, made by Edison for the business cylinder phonograph. It’s way too long! I can only assume that the novelty of the new medium of film kept people’s attention. Of course, they were trapped in a movie theater with no clicker. It is cute, clearly demonstrating the advertising of the time.

RARE Edison Advertising record or cylinder (Len Spencer c. 1906) Edison Gold Moulded Record (2:15)
Tim Gracyk

How could you resist?

For some cool print adds depicting the beginning of advertising, visit my Pinterest page!

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OLD HOUSE RESTORATION VIDEOS- Historic Valentine’s Day Cards

OLD HOUSE RESTORATION VIDEOS- Historic Valentine’s Day Cards

Historic Vantines Day cardsA $14 billion dollar a year industry, the history of Valentine’s Day is both sweet & rather scary. It has long been a wonderful holiday for me. I can remember the Valentines that we shared in grade school, the sweet, beaming 50’s children & the corny rhymes.

My mother & I collected historic Valentine’s Day cards from the late 1800’s through the early 1900’s. The box of them from when I cleared her apartment remains on the top shelf of my closet, unopened after 5 years.

But, I still love love & I still love Valentine’s Day, though its origins are a bit unsavory, so I thought I’d share some entertaining information, a fun love song from the 1920’s, a darling Victorian craft project & show you some cards that were so insulting that they were immediately destroyed!

LET’S ENJOY SOME HISTORIC VALENTINE’S DAY CARDS!

Someday You’ll Say ‘O.K!.-Arthur Fields Assassinators (3:47)
Bigband Lou

A charming 20’s song by a determined suitor.

History of the Holidays: History of Valentines Day (3:17)
History

Some interesting & slightly horrifying history!

DIY: Victorian Puzzle Purses (9:39)
Your Juliet

I had to include this delightful how-to for a person at any skill level. Victorian Puzzle Purses were designed to fascinate & engage with their intricate construction & hidden compartments. Unfortunately, you do not see a finished piece until you are well into the construction so you might want to slide ahead to see what

A brief history of (charming and mean) Valentine’s cards
Victoria & Albert Museum (16:08)

I love this museum & find everything that they produce to be illuminating & charming. Their sampling of historic Valentine’s Day cards is exception!

Sending Love: Valentine Greetings 1900-1910 (1:15:22)
Ridgewood Public Library

A more in-depth look at the holiday with some beautiful historic valentine’s day cards examples. The intro is way too long. I encourage you to scan to 3:30 to get started. The video ends with a sampling of “Vinegar Valentines,” very rare because the recipients usually destroyed them!

Still haven’t had enough love? Visit my Pinterest page to see more examples of historic Valentine’s Day cards.

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PRESERVATION ACTIVISM IN YOUR BUNGALOW NEIGHBORHOOD

PRESERVATION ACTIVISM IN YOUR BUNGALOW NEIGHBORHOOD

The 2 greatest gifts my mother gave me, a love of art & an huge affinity for things old, gave me my third gift, historic preservation activism in my bungalow neighborhood. This is an article I wrote for my neighborhood association newsletter many long years ago.

HISTORIC PRESERVATION ACTIVISM IN YOUR BUNGALOW NEIGHBORHOOD

My husband & I often walk in the evening, sometimes on our block, sometimes on other blocks of bungalows. We meet many of our neighbors, walking the dog, or imploring the pink-helmeted young one to get off her scooter & come in for her bath and bedtime tale.

Womens-sufferage-historpc-activismAs we stroll, we see blue flickering lights in the windows of too many houses. We speak of decades past when life was lived, & not merely observed. It seems that every grandmother participated in improving the world around her. Some had some exceptional talents, be it baking or knitting, or growing roses & these talents were freely offered in aiding the community- women’s clubs, bake sales, school plays, garden clubs. Some worked to change the community, advocating for children’s & women’s rights. We choose to live in old neighborhoods because we wish to recapture some of the warm community spirit of those past decades.

The best thing about neighborhood activism is that you meet wonderful & talented people like yourself & you have a great time. These people are well-known & broadly loved for their contributions. They decided to do something to improve our environment & then did it. An inclusive group, their doors & hearts are open to receive you, your talents & help-whatever they may be.

Another great thing is that it creates a small town environment for you. The world becomes a less anonymous place because you see people you know at the grocery store, the post office & just driving the street. You become part of a community.

HOW TO GET STARTED IN BUNGALOW NEIGHBORHOOD HISTORIC PRESERVATION

Join your neighborhood organization. Their websites & Facebook pages should give you enough information to see what they have that could interest you. Send in your membership application & your check (Your money pays for the mailings that keep you informed of local activities & interests.) & count yourself amongst those who make a difference. Attend general meetings, & events.

Love old houses? Many bungalow neighborhood have historic preservation committees & help ensure the survival of our wonderful vintage buildings. Ours was very active & we produced many events with local & national guest speakers & even a historic documentary film about the neighborhood! Many old bungalow neighborhoods have been revitalized in the past couple of decades, turning from blighted, crime-ridden areas to beautiful streets of proud homeowners. In almost every one, this was accomplished through the intelligent & hard work of those in the association. A number of them worked with low-income families who were in danger of being uprooted, to take them out of often unsafe, derelict housing, & established improved housing for them.

Additionally, participation allows you to take ownership of a greater sphere. These grassroots activities can create effects at city, county & state levels & can actually even impact decisions made by the fed’s, such as highways built with federal funds.

OH, THE PRESERVATION POSSIBILITIES!

Historic-bungalow-on-neighborhood-preservationist--home-tourThese images are from our first Eclectic Eagle Rock Home Tour, one of the best days of my entire life! The first one is one of the homes on the tour, the Hanson Puthoff House, a meticulously restored bungalow build by one of the foremost painters of the Plein Air Movement.

This house is truly a time machine. The kitchen is an authentic as one would find in a house museum & beautifully designed because the owners of the house are artists themselves. I had invited (cajoled, begged, pleaded, harrassed the editor of American Bungalow Magazine to the tour & they chose this house to feature in Issue 28. The tour goers were fascinated to learn the history of the house, from the life of Puthuff, through the years that it housed a sweatshop, with the workers stashed at night in the crawspace’ through the beautiful work done by the current owners. The lovely stone column with the lamp atop looks like it has always been there, but in fact was newly crafted & is featured on the cover of Jane Powell’s BUNGALOW DETAILS: EXTERIOR.  

Elderly-man-talking-to-younger-woman-at-bungalow-neighborhood-historic-preservation-eventThis last image shows a pair in rapt conversation. He grew up in Eagle Rock in its early years & was telling her tales of his life there as a boy. We had invited several town elders to attend the tour & people stood in line to converse with them. I curse myself that in this neighborhood of film industry professionals, I did not have the foresight to produce a historic documentary film while we still had these folks around, or at least film the tour. So glad that I was smarter several years later, in my new, bungalow neighborhood.

For neighborhoods that do not have these activities & would like them, I am working on 2 manuals- one on how to create a successful home tour, & another on how to produce a workshop to teach people how to restore their historic homes. I have helped establish these activities in 2 areas & they are very popular, (easy to do when you know how- & believe me when we first began, we were clueless & it was HARD!) Both events are good fundraisers & great for activating & uniting a community. Please contact me if you are interested in more information on either of these activities for your neighborhood.

 

TIP: READ A GREAT STORY ABOUT ANOTHER NEIGHBORHOOD EVENT HERE.

 

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PRESERVATION ADVOCACY GROUPS IN ARIZONA

PRESERVATION ADVOCACY GROUPS IN ARIZONA

Arizona-historic-buildingArizona preservation advocacy groups are facing huge challenges as developers eye their historic neighborhoods. There is little protection from state or city statutes. They need your help. If you live in Arizona & curse the wrecking ball, as my old friend, Jane Powell said, “DO SOMETHING ABOUT IT!”

You will learn a great deal about your area, meet some wonderful, committed people & have great adventures like I did!

STATEWIDE PRESERVATION ADVOCACY GROUPS

preservation-advocacy-groups-ArizonaArizona Preservation Foundation
Arizona Preservation Foundation is a preservation advocacy group that works with local, state, & national partners to promote & protect Arizona’s historic resources. They have partnered with the State Historic Preservation Office to present the Governor’s Heritage Preservation Honor Awards & host the Arizona Historic Preservation Conference geared to professionals, in the fields of historic preservation, archaeology, cultural resources management, architecture, and planning. They offer speakers who will appear at your events or meetings. Their page is a terrific resource for preservation information.\n\n

MESA

preservation-advocacy-groups-Mesa-ArizonaMesa Preservation Foundation
The Mesa Preservation Foundation works to protect the irreplaceable public, private & commercial historic buildings & neighborhoods in Mesa. Their website includes a beautiful list of reasons as to why preservation matters, as well as a link to the City’s list of historic buildings- standing, demolished or endangered. They have some wonderful educational programs that cover various areas of the state that you can access through their Facebook page.

TUCSON

preservation-advocacy-groups-Tucson-ArizonaTucson Historic Preservation Foundation
“Saving Tucson’s Places”
The focus of this highly effective preservation advocacy group in Southern Arizona is on saving Tucson’s heritage & cultural resources, protecting the places that make Tucson unique, through lectures, tours & films.They depend on their membership to assist them with their various programs & activities.

VAIL

preservation-advocacy-groups-Vail-ArizonaVail Preservation Society
“Connecting community through local history.”
The Society works to preserve the heritage & historic resources the area, participating in the Arizona Main Street Program.

They are actively seeking people to assist them in their research, preservation & education efforts, gathering oral histories, saving historic structures & honoring the roots of the community. It sounds like a wonderful opportunity to meet great people & help your community.

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TIPS TO HELP YOU BUY A HISTORIC BUNGALOW

TIPS TO HELP YOU BUY A HISTORIC BUNGALOW

Buy an old houseYou have decided that you want to buy a historic bungalow. Not surprising! They are America’s favorite house & are highly suited for anyone who values comfort, history & fellowship.

Bungalow neighborhoods tend to be friendly & inclusive, attracting creatives, academics, singles & families of all shapes & sizes. This will benefit you in the buying process.

I am going to assume that you have already decided in which area of the U.S. you want to live. You are focusing on a specific, locale & need to choose a house, a neighborhood & perhaps a city.

Since this article is a how-to, I’m going to write it in sequential order. Just in my head it’s longer than I usually prefer, but buying a house is a huge investment financially & emotionally so I am reluctant to omit anything.

STEPS TO BUY A HISTORIC BUNGALOW

1. Save your pennies so you have a nice stash for a down payment, any needed repairs & a little left over to keep the stress at bay.

2. Clean up your credit. The higher your score is, the faster & easier it will be to obtain a mortgage loan. A high score can lower your interest rate. Loans are all about trust. The less risky you appear, the more they want to give you $$$. This is a good article by a credit reporting company that might help you.

It’s also a good idea to learn to live within your means & may just be the incentive you need to do something about raising your income &/or relying less on that credit card.

3. What is your budget? When you are buying an old house your budget may need to include restoration funds. You also must consider the cost of insurance, which can be more difficult & pricier to obtain on an old house & as with any house, taxes. Some states have tax breaks for certain historic properties so this is something that you will want to research.

Many old houses come with old trees which can be expensive to maintain or remove. You need to figure this expense into your planned budget & you should consider getting an evaluation from a certified arborist as part of your inspection contingency.

4. Get pre-approved by a lender. I’m going to let the experts tell you what you need to know. (I am neither recommending this company nor am I not recommending them. I just thought that what they have to say is informative.)

5. Are you wanting a turn-key property or do you envision yourself rescuing a house from the ravages of time?

Should your choice be turn-key you need to be aware that a clever flipper can make the worst house look all shiny & new. In many states, if someone has not resided in a house, they have no obligation to disclose any defects.

A warning- falling in love with a house can make you abandon all plans & good sense. There is nothing more likely to turn a mild-mannered homebuyer into a knight in shining armor more than walking into a distressed old house & deciding that it’s HOME. I think that this is a good time to suggest that you read my article which helps you sort out what type of house will actually make you the happiest before you go looking to buy a historic bungalow.

6. Find a qualified home inspector. Usually the home inspector is secured during the frantic time between getting a signed contract & closing. Please line up a home inspector who knows old houses before you need one.

Understand what the general inspection will & will not tell you. Read my article on home inspections here & watch my curated videos on inspections here. The videos walk you through several inspections so that you can understand what you can expect from a general inspection & how you can benefit the most from it.

How do you find a qualified, old house inspector?

Bungalow Heaven Pasadena home tour7. You will probably narrow down a couple of neighborhoods that seem attractive to you. Most of these old neighborhoods have neighborhood associations (not homeowners’ associations. These are voluntary & focus on building strong communities.) Google the neighborhoods & look for upcoming association activities. You can attend these events & let people that you meet know that you are looking for a house in their neighborhood. They will welcome you warmly!

These get-togethers provide a good opportunity to inquire about local Realtors. You want to research any names that you get & also look for them in online listings in the neighborhood (including sold properties.) If they are trusted by the locals, they will usually have a nice inventory.

You can have meet’n’greets with these preferred Realtors by asking them to show you properties. From these encounters, you can see what kind of service they deliver & whether or not you mesh with them.

Check out their reviews online. Are the attributes that are mentioned important to you?

8. At the meetings you can also ask people for inspector recommendations. (Honest, these old house folks live to talk about their houses.) Check out the reviews of recommended inspectors & interview a couple of them. You want someone that you can trust for their competence, service & integrity. Yes, the Realtor who represents you will recommend inspectors too & you can just add them to the list. But ask before you are under contract.

9. Many cities have historic preservation advocacy groups. They can usually refer you to Realtors, home inspectors & tradespeople. My list is woefully incomplete but you can get an idea of what they do.

10. KNOW THIS! When you set out to buy a historic bungalow, there is no one house for you. You do not need to feel that you must have any one house or your life is ruined. Before I found the Hare House, I had my heart set on another wonderful bungalow that had a fraction of the character & many more issues. It was newly under contract & I was very, very, very hopeful that the deal would fall through. My Realtor pressed me to keep looking & I found my beautiful 1910 Craftsman & instantly forgot about the other one & wrote an offer on the hood of her car.

FINALLY!

I saved the best for last. Get yourself educated on old houses. Yes, I am biased, but I recommend that you read my blog from cover to cover, click all the external links (then come back!) watch all the videos that I have curated just for you, study my Pinterest page & read all the books I recommend.

And,

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PRESERVATION ADVOCACY GROUPS IN NORTHERN CALIFORNIA

PRESERVATION ADVOCACY GROUPS IN NORTHERN CALIFORNIA

Preservation-advocacy-groups-in-Northern-CaliforniaThe preservation advocacy groups of Northern California protect some of the most iconic structures in America & face many of the same challenges as other areas of the country.

We are fortunate that they have several strong groups working to educate & legislate for their built environment.

They need your participation which will increase your knowledge of your state & enrich your life.

SAN FRANCISCO

Northern-California-preservation-advocacy-groups-San-FranciscoSan Francisco Heritage
https://www.sfheritage.org/

San Francisco is rich in the culture of many groups, each of whom has many valuable representations of their built heritage.

San Francisco Heritage is one of the most effective preservation advocacy groups in Northern California, dedicated to preserving the built tale of these intermingled cultures that contributed to the city it is today.

They accomplish this through advocacy, education & the ongoing care of two landmarked historic properties. Help them preserve the history of this vibrant city!

Preservation-advocacy-group-in-Northen-California-San-JoseSAN JOSE

Preservation Action Council of San Jose
https://www.preservation.org/

San Jose, founded way back in 1777 was California’s first civilian settlement. Today, its  historic buildings and neighborhoods are at risk from both neglect & demolition.

Preservation Action Council of San Jose is a preservation advocacy membership organization in Northern California, working to preserve the unique cultural heritage of San Jose through advocacy, education, and civic engagement. Give them a ring & find out how you can help.

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