“Everything made by man’s hands has a form, which must be either beautiful or ugly; beautiful if it is in accord with Nature, & helps her; ugly if it is discordant with nature.”
-William Morris, considered to be the founder of the Arts & Crafts Movement
The Movement was a reaction to the Industrial Revolution which had generated new opportunities & economic growth, but also introduced pollution on a scale not yet experienced on our planet. As well, the increased production of materials demanded that we utilize our natural resources at an unprecedented pace. 

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