LISTERINE CIGARETTES
“Listerine will kill 200,000,000 germs in fifteen seconds. Smoke these cigarettes and avoid colds.”
~Tampa Tribune- November 8, 1930
With the harnessing of electricity & the implementation of mass production came consumerism. Wages were higher, even for the unskilled who could be taught to perform one function repetitively on an assembly line. Goods could be produced more rapidly & more cheaply than ever before. And then came credit on the installment plan so you could buy, buy, buy & pay tomorrow.
Keeping all this flowing was advertising. With the inventions of the printing press, moving pictures & radio, large audiences could be reached, promoting the latest products with the latest flimflam. The inhabitants of our bungalows were deluged by advertising messages.
Here are some amusing videos which show various examples of the ad men pitch, way back when Madison Avenue was exploding in the 1920’s.
THE BEGINNING OF ADVERTISING
Advertising in the 1920’s (2:21)
Don Frasier
Getting a piece of your disposable income.
History Brief: Mass Production and Advertising in the 1920s (4:36)
Reading Through History
The birth of the middle class.
Advertising in the 1920’s (5:13)
Caiti Catania
Making your product appeal to the customer.
Historic 1920’s Cheerio Commercial (0:56)
Cass
“Cheerios for a hearty breakfast!”
EDISON ADVERTISING ” THE STENOGRAPHERS FRIEND ” / 1910 (7:46)
THEVICTROLAGUY
A silent commercial, made by Edison for the business cylinder phonograph. It’s way too long! I can only assume that the novelty of the new medium of film kept people’s attention. Of course, they were trapped in a movie theater with no clicker. It is cute, clearly demonstrating the advertising of the time.
RARE Edison Advertising record or cylinder (Len Spencer c. 1906) Edison Gold Moulded Record (2:15)
Tim Gracyk
How could you resist?
For some cool print adds depicting the beginning of advertising, visit my Pinterest page!
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